There is one very concrete problem this training solves inability to sell your beauty services. You shall master that in a whole new way!

During the times of Covid-19 ability to attract attention and convince customers to come to you has become increasingly important. This training allows you to take advantage of the most modern web and social media tools to build a strong brand and sales channels that will help you to get sales.

It is a well-known fact in the beauty business that mere skills of providing excellent beauty services do not grant you sales. In most cases, the artists that can sell get more attention, more reach, and publicity will get more contacts that convert into paying customers. Many students have said after the training that they just can not believe how ineffectively so many beauty experts are conducting their marketing and how bad they used to be themselves. 

The problem with most training solutions that are trying to help you to become a social media marketing, design, or growth expert is the very wide gap that separates learned knowledge from practical results. Mostly you shall just be told what can be done online; however, when you want to go for it yourself, you find millions of obstacles that slow you down until your efforts become to a halt, finally. There are just so many things you need to ask whilst putting everything you learn into practice. 

This training solves that problem elegantly. You will not just learn; you shall LEARN and PRACTICE what you learn so that you COMPLETE building your brand and sales channels at the training. 

The cost of this training is 1200€. It is a large ask, of course, and you have to frame it against what you shall get as a result of that. We believe that the minimum you should get is 10 times the value of the budget for this training. And you shall.

What you get as a result of the training

What does the training end with? Of course, growing the reach. You shall learn the proven methods of growth experts that have grown the follower base of many brands to hundreds of thousands of people. You shall know the principles that actually work and will give you the absolute maximum when it comes to squeezing enormous results out of a very frugal budget.

It is a common belief that one needs to have excellent skills to find new customers and become known as a top artist. In reality, quite often, the sequence of those events is different: the ones that become known will attract more attention, get customers and often ultimately also become very skillful because of more practice.

Why is it important to be a sales and marketing professional? The beauty industry has changed a great deal during the past years and has reached a state where the most influential and popular artists get more and more attention and traction in the future, and those with less reach will end up with no reach at all. It is a game where a truly tiny portion of players takes practically all the winnings. Our experience shows that mastering this comes down to 3 criteria: Building a strong brand, having great visual representation, and mastering social media. Here are all of those tools explained in more detail.

How to create and develop a beauty brand?

This section gives you a well-tested practical approach to how to start from a situation where you have absolutely nothing at all. This is based on real use cases and made simple. Everything starts with a compelling name - you shall get practical tools for finding a suitable name for the brand and domain names and avoiding conflicts with existing trademarks. We have discovered how the whole process has changed throughout the years and how we can discover excellent names much quicker now than before. Participants have said that just that part of the first section of the day has saved them hours, if not days. 

After deciding on the brand name, one must create initial traction. We tell you everything regarding the web presentation and the 'fake-it-til-you-make-it' approach. Of course, the emphasis is on the 'make-it' part; however, with those techniques, students have left with brands that look and feel so good that it is hard to believe no one knew about those just hours ago.

Developing the brand is broken down into an easy-to-follow strategy that enables to growth of the brand bigger. We show you the effective tools we have used to approach the initial investors and talk about actual cases that have succeeded in getting investments and grow into functional brands with remarkable reach. Often several success stories may seem to be impossible to emulate from the distance. However, when broken down into digestible portions, the techniques can be copied.

How to create a beautiful visual representation that helps to sell?

This is a very practical portion of the day, where we look at different applications that can be used to create a clear and beautiful visual design. We start with applications of Adobe and learn how to master the basics of Photoshop, concentrating especially on the tools and filters that are also needed to retouch before and after pictures. In addition to that, we practice taking excellent photos and presenting them in a way that makes the service more desirable as the transformation from before to after is enhanced as well as possible.

We also speak about web performance and show how to start with the best modern-day applications to build a website without coding skills. People that have created content for years show how much easier (compared to the initial perception) it is to come up with a beautiful and very professional-looking web presence.

People with actual long-time copywriting experience tell you in an easy blow-by-blow manner how they have created compelling ads in a very brief period and often with a very tiny budget. We tell you about the mistakes that have cost us a lot, and as a result of that, you develop an understanding of where to direct your focus when you want to have clear and beautiful visual representation on the internet.

How to master social media advertising?

We have over a decade of active social media advertising experience. A lot has changed over the years. However, that all has enabled us to develop approaches that work. This section concentrates on three platforms:  Google, Facebook, and Instagram. We tell about concrete ways to create ads that get traction in each of those. 

When it comes to Google, we help you get started with your Adwords account, test different approaches and decide upon a reasonable budget that gives you enough feedback to analyze the results. 

When it comes to Facebook and Instagram, we show you what targeting strategies and budget has produced the best results and give practical suggestions when it comes to each step of the way. All of that has given the participants excellent practical knowledge of how to get started with social media successfully without a huge advertising budget. 

It has to be understood, however, that it all works the best way if all of three parts (branding, visual identity, and social media) are covered well. So far, the results have been excellent as the students see something that has scared them or at least seemed to be huge budget- and skillset-wise in a different way - as a practical toolbox that can be taken advantage of. 

Schedule of the 2-day workshop

DAY 1

1. Introduction. How brands are made in the beauty business. What actually happens behind the scenes? The worst mistakes when starting.
   RESULT: You know how to get started and where to aim with your brand. 

2. Brand name. Deciding upon the name. Finding a great name and domain. Avoiding copyright issues. Developing a brand that just works.
   RESULT: You have a brand name and a .com domain name for your brand.

3. Developing visual identity. Photo editing and web building tools one needs. Taking excellent photos, and photo editing. Creating a beautiful logo.
   RESULT: You have a logo + visual identity for your brand.

4. Website and social media accounts. Building a website for your brand and the basis of great copywriting. How to generate and insert the minimal viable information to get the site running.
   RESULT: Your website is up and running. Social media accounts of your brand are up and running. 

DAY 2

1. Creating ads that work. How to use Photoshop to create just excellent ads.
   RESULT: You are able to create new ads on your own. 

2. Social media advertising. Google Adwords, Facebook, and Instagram targeting. Creating and running productive campaigns constantly. Rules for deciding upon a budget that gives the best return.
   RESULT: You have created your first boosts on social media platforms. 

3. E-mail marketing. Learn how to build email lists, create excellent email, and master selling through that channel also.
   RESULT: Your first client email marketing list. 

4. Growth and investments. How to grow the value of your brand. How to spot the trends and be ready to create your next brand.
   RESULT: You have a vision for the future of your new brand. 

This training is not sponsored by any products thus, we can concentrate on your business success and do not have paid preferences when it comes to applications whatsoever. We believe that when it comes to any business at all, two things matter: turnover and profit. In nowadays fast-changing and larger digital world of the beauty business, we believe that this training by far is the best to achieve those. 

Cost of the 2-day training + practicing day: 1200€.

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